Calculate Customer Acquisition Cost from total sales & marketing spend and new customers acquired.
Calculate conversion rate from conversions and total visitors.
Calculate the LTV to CAC ratio and see whether it's in the commonly cited healthy range.
Calculate customer churn rate over a period.
Calculate Customer Lifetime Value from average purchase value, frequency, and customer lifespan.
Calculate Average Order Value (AOV) from total revenue and number of orders.
Calculate customer retention rate accounting for new customers added during the period.
Calculate Customer Acquisition Cost from total sales & marketing spend and new customers acquired.
Calculate conversion rate from conversions and total visitors.
Calculate the LTV to CAC ratio and see whether it's in the commonly cited healthy range.