Meta titles and descriptions, keyword density, word count and reading time – what actually matters for search and readers.

Why keyword density was once considered important, why modern search engines have moved past it, and what actually matters for on-page SEO today.
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Why Google truncates by pixel width, not character count, and a practical process for writing titles and descriptions that display fully in search results.
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How word counters actually count words, and the reading-speed assumptions behind reading-time estimates.
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