Engagement rates, watch time, image sizes, hashtags and Shorts revenue explained for YouTube, Instagram and TikTok creators.
Why posting the exact same hashtag block every time can work against you, and a practical way to rotate your own hashtag list.
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How YouTube Shorts monetization actually works, why RPM varies so much, and why you should use your own analytics, not a generic online estimate.
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Recommended image dimensions for YouTube thumbnails, Instagram posts, and TikTok video covers -- and why local recommendations can drift out of date.
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How to calculate TikTok engagement rate, and why comparing your rate to an outside 'industry average' is less useful than tracking your own trend.
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The standard formula for Instagram engagement rate, whether to use followers or reach as your denominator, and what actually counts as a good rate.
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What watch time actually measures, why it matters for YouTube Partner Program eligibility, and how to estimate yours from views and video length.
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